Qualitative, Quantitative, and Mixed Methods ApproachesA qualitative research approach is an investigation process of a sympathetic study into a social ora human problem, focused on edifying a diverse, holistic depiction, fashioned with words,reporting comprehensive views of informants, and conducted in a normal setting (Creswell,2009). Therefore, it is described as constructivist or naturalistic or interpretative and inductivetechniques of research study which try to explore a subject when the variables and the theorybase are not known (Creswell, 2009). However, a quantitative research approach is aninvestigation into a social or human problem, based on testing a theory composed of variables,measured with numbers, and analysed with numerical procedures, in order to determinewhether the prognostic generalizations of the hypothesis hold true (Creswell, 2009). As a result,it is objective leading to positivist and deductive reasoning in a research study (Saunders et al.,2009; Yin, 2009). For the mixed method approach several definitions exist: it is a research inquirythat employs both qualitative and quantitative approaches in a research work for the purposes ofbreadth an ...
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