Please respond to the following:

Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

Click here to access the video if it is not appearing or playing correctly above.

Based on the video and any outside research you believe is necessary, evaluate Nestle’s effectiveness in using advertising to communicate its sales promotions in traditional media channels, digital marketing, and social media.