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Running head: REFERRAL NETWORK MAXIMIZATIONReferral Network MaximizationNameProfessorSubjectDate1REFERAL NETWORK MAXIMIZATIONReferral Network MaximizationThe following are four ways which may be used by small businesses in maximizing their referralnetworks to assist in launching brands:Perfecting the magic statement.Effectively communicating what the business does is the most significant ingredient togetting referrals. For somebody to refer clients and customers to a business, they shouldunderstand what the business does. According to In Information Resources ManagementAssociation (2018), the businesses magic statement which is also called an elevator pitchhappens to be an efficient way of confidently and clearly explaining what the business does andwho it helps. I suggest this simple format: The business helps X does Y so that Z. for example, amagic statement of a chiropractor business could be: "the business helps athletes to keep theirbody fit and in shape so that the athletes could feel and perform better as well as recover morerapidly."Networking in the correct places.A lot of business marketers and owners waste their time while networking in the inc ...


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