Assignment 3: Leadership of Richard Branson

Due Week 10 and worth 360 points

Using the Internet or Strayer University databases, research the leadership style and characteristics of Richard Branson, Virgin Group.

Write a six to seven (6-7) page paper in which you:

1. Assess the key elements of Richard Branson’s leadership style and the impact that those elements have had on his business success. Provide support for your rationale.
2. Given that The Virgin Group has been described as a fast-growing entrepreneurial company with many facets to the group, suggest how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of a multifaceted organization like Virgin.
3. Determine two (2) key ways in which Richard Branson is likely to motivate employees in order to achieve his goals for the Virginia Group. Indicate whether or not his approach is likely to work in a different organizational setting. Provide support for your rationale.
4. Assess the effectiveness of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders. Provide support for your rationale.
5. Assume that you have received a job offer to be a manager within the Virgin Group. Determine the criteria you would use to evaluate whether Richard Branson’s leadership style is a good fit for you as a manager and what conclusion you may draw about working under this type of leader.
6. Take a position on whether or not you believe Richard Branson is a global leader. Justify your position and provide support for your justification.
7. Predict Richard Branson’s success as a leader over the next five (5) years. Support your prediction.
8. Use at least three (3) quality academic resources. Note:Wikipedia and other Websites do not qualify as academic resources.  

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the activities and skills associated with the leadership function of management.
• Use technology and information resources to research issues in modern management.
• Write clearly and concisely about modern management using proper writing mechanics.

THIS IS THE RUBRIC 

Points: 360

Assignment 3: Leadership of Richard Branson

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Assess the key elements of Richard Branson’s leadership style and the impact that those elements have had on his business success. Provide support for your rationale.

Weight: 15%

Did not submit or incompletely assessed the key elements of Richard Branson’s leadership style and the impact that those elements have had on his business success. Did not submit or incompletely provided support for your rationale.

Partially assessed the key elements of Richard Branson’s leadership style and the impact that those elements have had on his business success. Partially provided support for your rationale.

Satisfactorily assessed the key elements of Richard Branson’s leadership style and the impact that those elements have had on his business success. Satisfactorily provided support for your rationale.

Thoroughly assessed the key elements of Richard Branson’s leadership style and the impact that those elements have had on his business success. Thoroughly provided support for your rationale.

2. Given that The Virgin Group has been described as a fast- growing entrepreneurial company with many facets to the group, suggest how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of a multi-faceted organization like Virgin.
Weight: 10%

Did not submit or incompletely suggested how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of a multi-faceted organization like Virgin.

Partially suggested how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of a multi-faceted organization like Virgin.

Satisfactorily suggested how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of a multi-faceted organization like Virgin.

Thoroughly suggested how the unique aspects of Richard Branson’s leadership style mesh successfully with the particular attributes of a multi-faceted organization like Virgin.

3. Determine two (2) key ways in which Richard Branson is likely to motivate employee in order to achieve his goals for the Virginia Group. Indicate whether or not his approach is likely to work in a different organizational setting. Provide support for your rationale.

Weight: 10%

Did not submit or incompletely determined two (2) key ways in which Richard Branson is likely to motivate employee in order to achieve his goals for the Virginia Group. Did not submit or incompletely indicated whether or not his approach is likely to work in a different organizational setting. Did not submit or incompletely provided support for your rationale.

Partially determined two (2) key ways in which Richard Branson is likely to motivate employee in order to achieve his goals for the Virginia Group. Partially indicated whether or not his approach is likely to work in a different organizational setting. Partially provided support for your rationale.

Satisfactorily determined two (2) key ways in which Richard Branson is likely to motivate employee in order to achieve his goals for the Virginia Group. Satisfactorily indicated whether or not his approach is likely to work in a different organizational setting. Satisfactorily provided support for your rationale.

Thoroughly determined two (2) key ways in which Richard Branson is likely to motivate employee in order to achieve his goals for the Virginia Group. Thoroughly indicated whether or not his approach is likely to work in a different organizational setting. Thoroughly provided support for your rationale.

4. Assess the effectiveness of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders. Provide support for your rationale.

Weight: 15%

Did not submit or incompletely assessed the effectiveness of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders. Did not submit or incompletely provided support for your rationale.

Partially assessed the effectiveness of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders. Partially provided support for your rationale.

Satisfactorily assessed the effectiveness of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders. Satisfactorily provided support for your rationale.

Thoroughly assessed the effectiveness of Richard Branson’s ability to articulate and communicate his vision for his company to employees and other stakeholders. Thoroughly provided support for your rationale.

5. Assume that you have received a job offer to be a manager within the Virgin Group. Determine the criteria you would use to evaluate whether Richard Branson’s leadership style is a good fit for you as a manger and what conclusion you may draw about working under this type of leader.

Weight: 10%

Did not submit or incompletely determined the criteria you would use to evaluate whether Richard Branson’s leadership style is a good fit for you as a manager and what conclusion you may draw about working under this type of leader.

Partially determined the criteria you would use to evaluate whether Richard Branson’s leadership style is a good fit for you as a manager and what conclusion you may draw about working under this type of leader.

Satisfactorily determined the criteria you would use to evaluate whether Richard Branson’s leadership style is a good fit for you as a manager and what conclusion you may draw about working under this type of leader.

Thoroughly determined the criteria you would use to evaluate whether Richard Branson’s leadership style is a good fit for you as a manager and what conclusion you may draw about working under this type of leader.

6. Take a position on whether or not you believe Richard Branson is a “global” leader. Justify your position and provide support for your justification.

Weight: 10%

Did not submit or incompletely took a position on whether or not you believe Richard Branson is a “global” leader. Did not submit or incompletely justified your position and did not submit or incompletely provided support for your justification.

Partially took a position on whether or not you believe Richard Branson is a “global” leader. Partially justified your position and partially provided support for your justification.

Satisfactorily took a position on whether or not you believe Richard Branson is a “global” leader. Satisfactorily justified your position and satisfactorily provided support for your justification.

Thoroughly took a position on whether or not you believe Richard Branson is a “global” leader. Thoroughly justified your position and provided support for your justification.

7. Predict Richard Branson’s success as a leader over the next five (5) years. Support your prediction.

Weight: 15%

Did not submit or incompletely predicted Richard Branson’s success as a leader over the next five (5) years. Did not submit or incompletely supported your prediction.

Partially predicted Richard Branson’s success as a leader over the next five (5) years. Partially supported your prediction.

Satisfactorily predicted Richard Branson’s success as a leader over the next five (5) years. Satisfactorily supported your prediction.

Thoroughly predicted Richard Branson’s success as a leader over the next five (5) years. Thoroughly supported your prediction.

8. 3 references

Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

9. Clarity, writing mechanics, and formatting requirements