Referral network is a trending marketing tool that is commonly used by small businesses to see to itsgrowth and expansion of market not only locally but also globally. It entails the use of alreadyacquired customers and partners in the industry to reach out to new customers done through wordof mouth. It has facilitated the creation of awareness and positive image of a business. There arevarious ways in which small business can make use of it to achieve its goals and objectives in thelaunching of a brand.1. Quality and exceptional customer service.This is an automatic sell out of a busi ...
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