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SOE11530 Creating Business Excellence and Marketing
Questions:
For Coursework 2, you are required to undertake an individual written paper related to ONE of three global organisations from different industries.
The overall aim is to evaluate ways in which changes within this
organisation’s MACRO environment might impact upon its marketing
strategies and activities.
You will be assessed on your ability to:
Within a hypothetical scenario of a potential change in any of
the MACRO environment forces of your chosen organisation:
A) Critically evaluate the company’s strategies for
sustainable competitive advantage, segmentation (including
targeting and positioning) and branding
B) Critically evaluate the potential impacts on the company’s
customer behaviour and how it might change
C) Identify and critically assess two opportunities for
growth within the organisation’s MACRO environments
D) Make clear links to the marketing theory that underpins
your work
E) Write a logical, well-presented and accurately referenced
piece of work
Key sections with suggestions as to word count:
|
Contents |
Approx. Word Count |
Weighting |
|
|
1. |
Brief summary statement of the change in any of the MACRO environment forces of your chosen organisation. |
200 |
10% |
|
2. |
Potential impact on marketing strategies under the following headings: · Competitive advantage · Segmentation, targeting and positioning · Branding |
1,400 |
40% |
|
3. |
Potential impact on customer behaviour and how it might change |
400 |
20% |
|
4. |
Identify 2 specific growth opportunities in the company’s macro environments and set out what the company should do to take advantage of these |
500 |
20% |
|
5. |
Bibliography (not included in the word count) |
10% |
You will be awarded marks for each of the above sections from F6-D5 with weightings applied to each.
Submission instructions:
For your final submission, you must submit a single file into
Turnitin. Your report should be written in Arial, size 12
font, with 1.5 line spacing.
Note:This is a marketing project, hence, your marketing units will cover the theoretical content and higher marks will be awarded for evidence of wider academic reading.
The length of the report will be 2,500 words +/- 10%. The word count limit is there to test your skills of conciseness and focus – keep your work relevant to the subject matter.
SOE11530 Creating Business Excellence and Marketing
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