Running head: STAGES OF FAMILY LIFE CYCLE MARKETINGMarket Viability based on Family Life Cycle MarketingStudents nameInstitution affiliation1STAGES OF FAMILY LIFE CYCLE MARKETING2IntroductionCustomer demographics encompass all the stages of the family cycle. These stages arethe intellectual and emotional stages one passes through as a family member, right fromchildhood, all the way through working years to retirement (Lantos, 2015). As a marketingmanager, family life cycle marketing is of essence especially the family life cycle marketingmodel which was developed by Wells in the 60s. the model takes into consideration the size ofthe family, potential ages of the target customer as well as the familys professional status. Asthe manager, I will lead my marketing team in identifying customer demographics based on themodel and thus determine the kind of products they are most interested in (Lantos, 2015).Product Marketing based on the Family Life Cycle Model1.Young and single DemographicThis stage comprises of the unmarried and does not have children, same-sex couples withor without kids (Lantos, 2015). The dominant trait in this demographic is the aff ...
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