Running head: ARTICLE RELEVANCEArticle RelevanceStudents NameInstitutional Affiliation1ARTICLE RELEVANCE2Article RelevanceArticle One - Here is How Brands Can Improve their Twitter FollowershipThe article delves into one of the most prominent or popular social networking sites,Twitter and how businesses can use the platform to improve their following on social media. Theadvent of the internet and social media has over time meant that each organization or brand musthave a following on Twitter. Many customers or clients prefer to ask questions on Twitter ratherthan calling the offices. This means that Twitter can be used as an effective feedback mechanismor platform. The article is of great relevance to any organization or brand since it sheds light onthe need for such brands to consider Twitter as a tool for building their brands and developingcampaigns that aim a ...
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