1DAT 220 Final ProjectStudent's nameAffiliationDate2PLAN OF ANALYSISI.IntroductionIn the earlier phase, Bubba Gump Shrimp was doing the analysis separately for all itsbusiness lines i.e. offline restaurants, online services, and third-party retailers. So, the customerswere not interlinked with each other in all 3 categories. It might be possible that the samecustomers availed the service from all 3 channels but Bubba Gump would never know thisinsight about its customers because the channels were not inter-connected according to theirprevious methodology. So, they changed their methodology by keeping all the data in a datawarehouse.Now, coming onto the current phase, we have data from all 3 major categories stored in a goodformat schema or we can say the data is now in a standardized form where the benefit of suchform is that:1. We can easily map those same customers who are availing our services from differentchannels. For example: Suppose there is a customer named xyz and he/she availed servicesfrom all 3 sectors i.e. one transaction from each offline restaurants, online services and thirdparty retailers, now depending on customers details in each category we can map his/her all thetransactions under his/her unique CustomerID using the power of data warehousing, so insteadof having 3 distinct transactions in which we didnt know that whether these 3 transactionsbelong to the same customer or not which ...
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