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Running head: COMMUNITY EFFORTS AND PUBLIC RELATIONSCommunity Efforts and Public RelationsNameInstitution1COMMUNITY EFFORTS AND PUBLIC RELATIONS2Community Efforts and Public RelationsCoca-Cola is one of the largest beverage manufacturing companies globally. TheCompany believes that its ability to have a good image of their brand is essential in enhancing itsprofitability and competitiveness. The company acknowledges that a good brand image has beencritical in maintaining customer loyalty and even attracting new customers and hence promotesits sales.Coca-Cola engages in various community efforts and public relations to create a positiveimage of it brad in America. For instance, Coca-Cola is known for sponsoring various activitiesin America especially sports. Through such sponsorships, Coca-Cola is known across America asan essential partner in promoting sports activi ...


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