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Running head: BUSINESS INTELLIGENCE DEVELOPMENT PLANBusiness Decision Support SystemsBusiness Intelligence (IT415-1901B-01)Antonio Larkin3-09-191BUSINESS INTELLIGENCE DEVELOPMENT PLAN2Table of ContentsError! Bookmark not defined.Business Intelligence JustificationIntroductionFor this Business Intelligence Development Plan, we are going to use a hypothetical company,Throat Cleanser Ltd. Throat Cleanser Ltd is a registered company that deals with the productionof soft drinks. Business Intelligence (BI) is an essential concept in an organization. It comprisesof infrastructure and tools, applications and competent practices that make it easier to access andBUSINESS INTELLIGENCE DEVELOPMENT PLAN3analyze the organizations information with the intention of improving and optimizingperformance and decisions. The analyzed data is then presented as simplified information to aidthe organizations top officials on making the right business decisions. In other words, BIincludes technologies and strategies employed by the organization to analyze the businesss data.Finally, business intelligence justification is a broad concept which aims to verify the importanceof using the concept of business intelligence in an organization to reduce the problems associatedwith decision making.General Business Environment for the Throat Cleanser LtdThe entire enterprise environment for Throat Cleanser Ltd Company is divided into twocategories. That is macro and ...


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