C16D Assignment 4_0412/18/2017Core Marketing Functions Within an OrganizationMarketing function refers to the process through which the original producer of a productor service is linked to the final consumers. Marketing function is the most important aspect ofbusiness and needs to be properly carried out because failure to do that may put the business in aposition which it is unable to sell out its products to the customers. The marketings mainobjective is to collect goods from producers and do all it takes to make products ready for theconsumers. Marketing functions can be categorized into types: Functions of exchange, functionsof physical supply and facilitating functions.Functions of ExchangeThis is the process by which goods and services are transferred from the moneys worth.Function of exchange can be separated into two parts: buying and assembly, and selling.Buying and Assembly. This is the first step in the marketing ladder. Raw materials that are to beused for production are bought by the manufacturer (Alp, 2014). After manufacturing ofproducts is through, wholesalers buy the product from the manufacture, with the objective ofselling them to retailers. The retailer buys products to sell them to the consumers.Selling. The eventual goal of any business is to make profits (Steven McDonald, 2017). In orderto achieve this goal, selling plays a very significant role. Before any sale is made, there is nobusiness progress. Additionally, selling also ...
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