Running head: LIMITED MARKET DISCUSSIONLimited Market DiscussionStudents NameInstitutional Affiliation1LIMITED MARKET DISCUSSION2Overview of the BusinessThe selected business is Dr. Tims Pet Food Company. The industry is based in Michiganwhere it provides a limited assortment of cat and dog food products, all with quality and freshingredients in formulas formulated to give complete nutrition. The founder of the organization isDR. Tim, who understands the significance of quality nutrition for pets. However, he has anotion that the appropriate diet for dogs bases on quality animal proteins with enough animal fatsfor energy provision. He formulates his recipe based on the nutrition requirement and not onprice. Dr. Tims brand is a family-owned and operated company, which produces its uniqueproducts in Ohio, using a family-owned facility. Dr. Tim offers the owners of pets with premiumquality products for their dogs as well as significant information concerning the products. Theorganization is not one of the large brands on the market but offers its products in various petstores and online retailers.Growth StrategyFor beginners, for the business to expand, it has to follow a specific growth strategy forits success in the market industry. According to Guillen and Garcia-Canal (2013), a growthstrategy is the method or procedure used by an organization when trying to expand its business.There are various growth strategies, for example, product exp ...
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