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WMKT101 MARKETING FUNDAMENTALSNameAffiliationDate1. Market Research and its use in a marketing plan.Every organizations needs to gather information regarding the forecasting of theirbusiness. To fulfill it, they have to conduct a market research. Market research is a techniquewhere an organization would have to find information about their target market either in a localeor international. An organization will have to analyze their market target, which enable them tohave an advance information regarding their business and customer's needs. Example, the Applecompany will target the companies that been using digital applications, therefore, Applecompany would have to target them as their customers. Market research is necessary inimplementing the marketing plan (2018). This is because, an organization only rely on theirgathered information about their target market or customers which need to have a plan. Inplanning a marketing, budget is important and it would also depends on the target marketresearch. In making a marketing plan, there are effective procedures to be followed in order toachieve the goal of an organization. Marketing research helps the organization to have a cleardecision-making and increased its reputation towards the customers. This is very important toobtain a good design of marketing procedures and reach the objectives of the business. Havingno market research means there is no goal to be achieved for. Therefore, it is important that acomp ...


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