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Running Head: PRODUCT AND TARGET MARKET PLANNINGProduct and Target Market PlanningStudents NameUniversity AffiliationDate1PRODUCT AND TARGET MARKET PLANNING2Product conceptThe physical environment in which Starbucks operates is aimed at meeting customer needs.The in-store atmosphere also creates an ambiance which makes customers sit down for moreextended hours. The physical attributes of Starbucks include attractive visual designs, verycomfortable furniture, relaxing music and very welcoming employees. Starbucks aims at creatinga community between home and work for their customers. All Starbucks stores have uniqueinterior designs that fit best their location (Van den Hurk, 2014). This is generally aimed at luringcustomers and promote relationships with them. As a customer walks into Starbucks stores, theyare assured that they will be received warmly with friendly attitudes from the employees.The interactions between customers and employees influence how customers perceive theproducts. Starbucks treats its various employees as partners, with a lot of dignity and respect. Thehappiness of the staff is reciprocated to customer feelings as happy employees will ...


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