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Running head: STAKEHOLDER ANALYSISStakeholder AnalysisInstitutional AffiliationDate1STAKEHOLDER ANALYSIS2Stakeholder analysis is a critical aspect of any organization because it assists companiesin understanding who their impacts, outputs, and outcomes are shared with, and the procedure inwhich the manner in which they are shared. Stakeholder analysis enables organizations toidentify their stakeholders and the type of relationships that they share. After stakeholderidentification, it is, therefore, possible to analyze how to work with them and therefore thisfacilitates the development of stakeholder engagement strategies. Market stakeholders are thestakeholders who are directly involved in the market and economic transactions or strategies ofthe business (Kontogianni et al., 2001).They take part in the primary responsibilities of thecompany as they interact with goods and services.In this scenario, the market stakeholders are all employees of Nike, including staff,customers, partnering institutions and other individuals who devote resources to making asuccess. One of the relevant stakeholders is Tom Hartge, the companys product manager, whodevoted a big time of his career in ensuring quality products and brand of the company. He is amarket stakeholder because he had been committed to ensuring that the Nike products includingthe lightweight plastic air pocket and Nike air are perfect brands which will have high marketvalue for maximum profit. The ...


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