Airbnbs Long-Term StrategyNameCourseInstitutionDateIntroduction. Airbnb company requires to concentrate on a few market entities that willeventually actualize the achievement of a sustainable long-term growthand development (Fahy & Jobber, 2015). Some of the market entities to be considered in this case include1. Market concentration.2. Market development.3. Product development. Airbnb company is required to carry out a sustainable growth anddevelopment strategy. By doing so, it will be able to compete adequately and efficiently withother market components (Dong etl, 2018). Besides, the company will be able to attain most its objectivessuccessfully.Market concentration. Market concentration is a broad concept that requires advanced skills for it toeffectively enable the company to achieve it key long-term strategy objectives. Just to mention, this concept refers to the product promotion techniques used bythe company. Product promotion techniques determines the number of customers the companywill obtain at each and everyday. As a result, the above-mentioned will greatly influence the companys day to dayreturns positively.Market concentration enhancements. Airbnb company can enhance its market concentration through some ofthe following techniques;1. By integrating marketing communication through sales promotion andpersonal selling.2. By use of strategic economic marketing techniques.3. By use ...
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