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Running head: OAKLEY DROPS LANCE ARMSTRONGOakley Drops Lance ArmstrongStudents Name:Institution-Affiliated:1OAKLEY DROPS LANCE ARMSTRONG1.2According to the video, why were Lance Armstrongs corporate sponsors so quick to partways with him?Oakley and other significant sponsors to Lance Armstrong were quick to end their associationwith the athlete after the U.S Anti-Doping Agency report which indicated that the talentedathlete was using performance-enhancing drugs to boost his performance. Majority of thecorporate sponsors viewed him as symbol of possibility and any association with the athletewould have a negative implication on their organization (Rovell, 2012).2.Do you think the fact that cyclist has raised nearly half a billion dollars for cancerfoundation makes what he did any less immoral? Should his sponsors this fact before pullingtheir contracts with him? Explain your answers.No. despite his contribution in the cancer foundation as well as other initiatives, Armstrong stillcheated. The athlete's career was based on deception which means he was not worthy of therewards and awards after winning in various games. Also, doping claims did not only have animpact on his profession but also tainted the reputation of his sponsor (Rovell, 2012). Majority ofthe sponsors will continue to support the cancer foundation without any association withArmstrong.3.Why do you think Nike continued its contract with Tiger Woods but not Lance Armstrong ...


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