Students name:Course name:Course code:Institution of affiliation:Date of submission:Introduction:The data set includes a sample of 500 customers who were selected from various outlets of thecompany. This entails data set such as participants names, their city and state among otherdetails.Display and InterpretationCorrelation between web visits, web spend and web purchaseThe above analysis and display illustrates the correlation between the spending on webchannels and the web purchases made for the data collected in the survey. It also has an inclusionof web visits made on the channels. The interpretation is that the correlation is positive; meaningthe data collected from the survey can be regarded as correct as there is a positive relationshipbetween the various variables.Validity, Reliability, LimitationsThe data set from the customer survey exercise is valid and reliable. The data supports statisticalanalysis. The statistical analysis from the survey data will be useful in solving problems incoming up with business strategies among other uses by the Bubba Gump Shrimp Company. Theonly limitation we have noticed from the data is that it is not entirely conclusive. This means thatthe data needs some rectification otherwise it may not be of much assistance to the company asinitially intended.Resulting Decision InfluenceSince the data from various customers showed that they would rather review sites rather than fillfeedback forms. Si ...
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