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Running Head: STRATEGIC MANAGEMENT CASE DISCUSSIONStrategic Management Case DiscussionNameInstructorInstitutional AffiliationDate1STRATEGIC MANAGEMENT CASE DISCUSSION2Strategic marketing management in todays globalized business requires an imperativeconsideration of marketing strategy with regard to culture. As a marketing manager, I believethat researching more about global marketing and understanding the surrounding challenges canbe effective for me to study on best strategies to apply (Pealoza, Toulouse & Visconti, 2013).Thus, considering the case scenario regarding cultural aspects that may impact my geographicalmarket expansion strategies I can consider reviewing language barrier, business norms, religiousbeliefs, customs and taboos. Therefore, this will influence the cultural backgrounds of peopleeven when conducting business.With regard to cultural differences, it is essential not to overemphasize language as thereare so many languages across the globe. I believe it will be challenging to my marketingcampaigns, branding or even product naming but I will need to find a better single brandingname which is inclusive from meaning and pronunciation (Pealoza, Toulouse & Visconti,2013). Correct use of grammar will be an advantage in my marketing interventions to makecustomer view product brands as trustworthy. Additionally, business norms are essential and areperformed differently in different countries. When I decide to expand to the globa ...


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