1Running Head: BUSINESS STRATEGYBUSINESS STRATEGYInstitution AffiliationDue DateBUSINESS STRATEGY2Alibaba is an online store with operations in different countries globally. Thecompany emerged from a small apartment unit in China and grew to become the current ecommerce giant. The company operates both businesses to business sales and marketing tocustomer sales. Alibaba.com was Chinas first online business whereby it managed to be arenowned giant e-marketplace. The company aimed to leverage the internet marketplace to anoutstanding level. The company has transformed through partnerships and acquisitions. Mostof the operations are dragging the operations of Alibaba since they are not profitable. Themanagement needs to reorganize and eliminate the non-profitable segments to allow itprogress. The earnings for the worst performing sectors affect the strategic decision makingof the company thereby making it essential to have immediate redress. Since competition inthe online industry is on the increasing trend, Alibaba needs to restructure the company toallow it to have an improved long term performance and develop a competitive advantage.Concentrated growthConcentrated growth enables the company to direct its resources to the departmentswith more gains with a single dominant technology (Geel, 2001). Through concentratedgrowth, Alibaba will be in a position to direct its resources to profitable sectors of specificproduct lines in selected markets. T ...
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