StrategicPartnership AndAlliancesFactors Affecting StrategicPartnerships And AlliancesDifferent priorities for both partiesTrust, though having little effect, still affects theformation of strategic partnerships (Baloh & Awazu,2008).The value of the brand for the partners coming on boardis of essence. For instance, the successful alliancebetween PepsiCo and Starbucks created a famousbeverage, Frappacino.The Five Criteria of asuccessful Strategic AlliancePivotal to the success of a core business goal/objectiveSuppresses a competitors threatCreating or maintaining a firms strategic choices forthe firmsCritical in the development of core ideology andcompetitive advantageMitigates and successfully avoids a sizable business riskHow HR strategic alliance hasbenefited Maynard Corp. and LauTechnologiesHR professionals contribute to alliances success at anystageThe HR teams helped identify and define the twoorganizations culture and harmonized its very integration(Ijose, 2010)HR helped assess the alliances business needsThe team helped map out a common language for thealliance, something that was critical to the alliancessuccess.The team, as expected, helped take care of usualcompensation and benefits issues applicable to the allianceemployees (Ijose, 2010).Finally, HR defined the purpose of the alliance right fromthe beginning.How Maynard D ...
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