Running head: CAR DEALERSHIP DATA SYSTEMCar Dealership Data SystemInstitutional AffiliationDate1CAR DEALERSHIP DATA SYSTEM2Marketing is no longer just about showing up in front of the customers doors andkeeping your fingers crossed that they will accept your well-rehearsed speech about thesuperiority of your product. This is especially true for dealers who have to adapt to evolvingmethods of marketing where the use of data is taking over. Data is an important metric indetermining which potential customers to target and the likely success of the methods to beemployed. Car dealers already have a lot of customer data including service history, vehiclesthey own and contact information. However, there are other data types that a car dealership, likemine, can capitalize on if it intends to create a data system to reach customers and increase sales.The first kind of data that I would look for is behavioral and demographic data.Demographic data includes gender, age, income, location, education levels and marital statusamong others. Behavioral data to include can be found on social media, and it describes thetarget customers behaviors such as pages visited and ...
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