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Running head: BUYING TEAM1Types of Influencers in a Buying TeamStudent NameCourse NumberName of the CourseName of the institutionInstructorDateBUYING TEAM2Types of Influencers in a Buying TeamIntroductionThe buying team or center are the risk takers and have the same goal during the entirebuying process. The gatekeepers, influencers, deciders, users, initiators and approvers form thebuying team in an organization. The purchasing department influences the modification of therebuy straight and situations. The essay has illustrated the roles, benefits and challenges of theinfluencers since it is the component of the buying team. The influencers roles as well as thechallenges directly affect the activities of the buying team in an organization.Types of influencerThe acquisition of the customers online is most efficient when the influencer marketingcomponents are applied. The product promotion is currently carried out by the internal andexternal resources as opposed to the marketing department which relies on organic search, emailmarketing, and paid search which are inefficient promotional techniques. The only challengeencountered in the organization is the determination of the best influencer that will gear thecompany towards the set goals (Deeter-Schmelz, D. R., & Ramsey, R, 1995). The types ofinfluencers include:The media influencersThe media outlets, bloggers with high profiles, and the traditional journalist are the mediainfluencer ...


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