Structural Issues

Describe your overall approach to implementing the marketing strategy:

Describe any changes to the firm’s structure needed to implement the marketing strategy

(e.g., add/delete positions, change lines of authority, change reporting relationships).

Describe your internal marketing activities in the following areas:

Employee training:

Employee buy-in and motivation to implement the marketing strategy:

Overcoming resistance to change:

Internal communication and promotion of the marketing strategy:

Coordination with other functional areas:

Will customer-contact employees and managers be empowered to make decisions? If yes, how will the organization ensure that empowered employees make the right decisions?