Describe your overall approach to implementing the marketing strategy:
Describe any changes to the firm’s structure needed to implement the marketing strategy
(e.g., add/delete positions, change lines of authority, change reporting relationships).
Describe your internal marketing activities in the following areas:
Employee buy-in and motivation to implement the marketing strategy:
Overcoming resistance to change:
Internal communication and promotion of the marketing strategy:
Coordination with other functional areas:
Will customer-contact employees and managers be empowered to make decisions? If yes, how will the organization ensure that empowered employees make the right decisions?
Other samples, services and questions:
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