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Running head: VISUAL ANALYSIS1Visual AnalysisNames:Institution:VISUAL ANALYSIS2Visual analysisThe video to be analyzed in this assignment is an advert featuring Extra Gum. Thisadvert features two young adults who share different moments together with Extra Gum as akey part of their love life (Extra Gum, 2015). One of the key visual elements of the video is itspurpose. Ideally, the video is meant to advertise Extra Gum, which is a key product ofWrigley Company. This can be identified in product placement in which the product featuresin almost every scene throughout the advert. At the same time, this product serves as thecenter of focus throughout the advert as it is portrayed as something that brings together thetwo young people and maintains their relationship. The second key element is the targetaudience. The video targets high school students and young adults. All the people featured inthe advert are of a young age. At the beginning of the ad, students can be seen enteringpremises that are labeled High School. This is clear that the video has been developed forthe purpose of targeting young people.A different key element in the video is the point o ...


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