Running head: ANALYSIS OF COCA COLA USING 4 PS OF MARKETINGAnalysis of Coca Cola Using 4 Ps of MarketingNames:Institution:1ANALYSIS OF COCA COLA USING 4 PS OF MARKETINGAnalysis of Coca Cola using 4 Ps of marketingCoca-Cola is one of those few products that I have purchased for years. It is acarbonated soft drink by the Coca-Cola Company, which is the largest non-alcoholicbeverages maker in the world. The product is popular in almost every part of the world andhas for years served as the companys signature drink. In the following sections, I will explainwhy I feel so strongly about the product based on the concepts I have learned from themarketing class.Coca-Cola appeals in many ways. One of these is the cost of the product, the taste, andthe availability. The company has raised the convenience of its consumers by not onlyavailing its products in almost every retail outlet and small vendors, but it has also signeddeals with some of the leading fast food companies in the world to exclusively serve itsproducts in the thousands of outlets that each of these companies owns. As of 2017, CocaCola Company had already signed agreements with companies lik ...
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