Running head: MARKETING STRATEGIES FOR APPLE IPHONE IN INDIAMarketing Strategies for Apple IPhone in IndiaNameInstitutional Affiliation1MARKETING STRATEGIES FOR APPLE IPHONE IN INDIA2Marketing Strategies for Apple IPhone in IndiaIntroductionApple continues to be one of the most widely reeled upon communication device especially inAmerican households. This does not, however, apply to all nations due to the growing number ofmobile phone companies. As such, there is stiff competition since most of the other companiesproduce gadgets at prices way lower compared to the iPhone. More people are set to go for thecheap products as their purchasing power is low compared to that of people in America. Thecompany, therefore, requires to introduce new approaches to capture a broader market in thesecountries. This paper shall, thus, be focusing on India as one of the fastest growing economies inthe globe and propose a marketing strategy for Apple Inc. For them to have a greater share of theever-increasing market population.Marketing goals and objectivesMarketing goal a increase salesThe primary purpose of this marketing plan shall be to ensure an increase in the sales of Appleproducts in the Indian market. The company understands the increasing number of peopleentering the upper-middle-income class require to have a change in their lifestyles. The iPhone isassociated with class in countries outside of America and as such, focusing on this group wouldhelp in ...
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