International Distribution Decisions

Consumer Buying Habits

Given that consumer behaviours towards skincare products are tilted towards local distributors, supermarkets and other locally available disposal points, Raen products will be distributed by the supplying agency; . Besides, the by a significant number of customers would provide additional supply channel to the company.

Evaluation and Measurement

Capital Efficiency

Prasad et al.’s (2019) analogy on capital efficiency theory indicates that the success of an organization is dependent on the ratio of the total amount of expenditure cornerstone of Raen’s prosperity evaluation metric.

Market Maturity

 This is a reflective phenomenon on the changing patterns in the demand and supply in a free and fair market environment; with a wide range of suppliers and buyers (Prasadet al. 2019). Using the , Raen Company will assess its progress from the statistics derived in the price, demand and supply courses.

Conclusion

This report has assessed the Singaporean attractiveness to host Raen skincare products with a detailed justification on the market sustainability. Accordingly, the study has outlined the international marketing smart objectives with a critical reflection on products suitability to the market, segmentation criteria, targeting market audience and brand positioning. Finally, this report has on strategic market entry method and that would grant the company immense growth and development.

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