Running Head: APPLE'S BRANDING STRATEGYApple's Branding StrategyStudents NameInstitutional affiliation1APPLE'S BRANDING STRATEGY2Apple's Branding StrategySince the establishment of the company in the late 1970s, Apple Inc has rebranded bylaunching new products which are different from the initial products helped set up the company.These products include the desktop computer in the 1970s, laptops launched in 1990s, iPodbegan in 2001, iPhone began in 2007, and the iPad launched in 2010. These different productshave helped Apple Inc. to widen its brand and market by reaching out to different groups.The initial branding strategy was to come up with devices that were user-friendly, styledfor ordinary people, the ability to accomplish big business tasks on a small computer for smallbusiness. This branding strategy was unique to their products which made them a massivecompetitor in the PC world. Currently, Apple Inc. upholds these branding strategy goals howevertheir products have significantly evolved in line with technology and innovation. Applesprimary goal is nonconformity to the trends in the broader market at the same time upholdingexcellence and innovati ...
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