Running head: STRATEGIC GROWTH1Strategic GrowthNameInstitutionDateSTRATEGIC GROWTH2General MotorsGeneral Motors Company (GM) is a multinational company which designs,manufactures, distributes and markets vehicle parts and vehicles. From the analysis of the globalautomotive market, General Motors has been doing well in term of its revenue and profitgeneration (Sheppard, 2015). However, the company could generate substantial topline salesrevenue growth by expanding its operations into new emerging markets. It can generate morerevenue by moving its already existing vehicle models or by adding new models to its productline and expanding its operations into new merging markets. There is normally high demand forproducts in new markets and hence by expanding into the new emerging markets, GeneralMotors Company will be able to generate substantial topline sales revenue growth.Addition of new models to the existing models and expansion of the companysoperations to the new emerging markets will generate a sustainable competitive advantage. If theright marketing is done in the new markets, the company can create a strong brand name in themarkets and as a result, ...
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