Running Head: Social Media Strategy for Competitive AdvantageSocial Media Strategy for Competitive AdvantageStudents name:Course title:Instructors name:Date of submission:1Social Media Strategy for Competitive Advantage2Social Media Strategy for Competitive AdvantageAdvancement in technology has led to the development of new marketing strategies. Manycompanies are going to social media to boost their competitiveness and differentiation. Millionsof people across the world use social media daily. Social media has provided vast and tangibleopportunities which if utilized well places a company above its competitors. Social media allowscustomers and businesses to develop consistent engagement and interact in innovative andproductive ways (He, Zha, & Li, 2013). Companies in the tax service industry can rethink theirsocial media strategies to gain competitive advantage. The tax firms include H&R Block, JacksonHewitt among others.Ways organizations in the tax services industry can rethink their social media strategy togain competitive advantageThe tax service organizations can rethink their social media through deciding on the desiredoutcome of using social media sites and measuring their impact in the online market. Facebookoffers a more varied platform to support different objectives and functions of social media sitesfor tax service firms. Additionally, evaluate the performance of their competitors. An evaluationof competitiveness enables a comp ...
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