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Running head: FRUCOR BEVERAGE1Frucor BeverageNameInstitutionFRUCOR BEVERAGE2Frucor BeverageCompetitive AnalysisBesides red bull which occupies 43% on the market share in the energy think marketshare, there are major players in the beverage industry who would want a share of the market thatFrucor wants (Schmidt & Tworek, 2017). Therefore, there market is very competitive. The othercompanies in the market share include Starbucks and McCafe who provide coffee to the marketthat interests Frucor (Beamish et al., 2016). Red Bull is an old company that controls a largermarket share with loyal customers who have kept the brand in the market for years. For thedrinks from Frucor to penetrate the energy drink market, they have to consider all the strengthsthat the Red Bull energy drink has to come up with their marketing strategy. Coca-cola on theother hand with its power in the soft drink market has their energy drink named Monster; theytoo compete for the same market share that frucor wants.Redbull targets the demographic of young people aged 18-24 in the American market(McCrory et al., 2017). Therefore, Frucor Beverage strategically differentiates its products toclaim a market share in this market. They also would want to capture the 18-24 age bracketmarket since they need an energy drink. According to Buchanan, Kelly & Yeatman (2017), thegeneration has 39% of the youths who are obese hence the need for healthy living. They havehad their products in mana ...


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