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Running head: TARGET MARKETS FOR APPLE INC. COMPANYTarget Markets for Apple Inc. CompanyStudents NameCourse Number- Name of CourseInstructors NameDateTARGET MARKETS FOR APPLE INC. COMPANYTarget Markets for Apple Inc. CompanyIntroductionCompanies have to understand their markets, that is, their customers before theymanufacture a product. This is because the product to be manufactured has to fit the needs of thecustomers so that they will get attracted to the product and purchase it. A study of the targetmarkets has to be conducted by the company, and this ensures that the products manufactured arein line with the customers needs and characteristics (Villeneuve and Pasquier, 2017). Apple Inc.Company, is a company in the technology industry and ensures that it understands its targetmarkets before it launches a new product in the market. The companys products are designedaccording to the needs and characteristics of the target markets.DemographicsThe first aspect that the company analyzes is their demographics which include the targetcustomers ages, family composition, and income among other things. The different productsthat the company manufactures have different target markets, and therefore the demographics ofthe products are in some instances similar, and in others, they are different (Apple Inc, 2018).The products of the company can be divided into four segments which include accessories,software, services, and devices. The accessori ...


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