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Running Head: CREATIVITY: SOPHISTICATED, NOT SIMPLISTICDiscussion on: Creativity: Sophisticated, Not SimplisticStudents NameInstitutionCourseDate1CREATIVITY: SOPHISTICATED, NOT SIMPLISTIC2Graham Wallas four stages of creativityAccording to Graham Wallas' four stages of creativity, an individual must prepare thebrain for the creative work. During this stage, the brain is engaged in gathering informationeither from primary or secondary sources in respect to the anticipated creative work. This stageof creativity enables an individual to learn more about the creative work (Beghetto & Kaufman,2017). For example, in the event of launching a new product in the market, an individualwill engage in logical thinking, analysis of facts and processing numbers relating to a new idea amarketing assignment through research and formulation of ideas.At the incubation stage, the all the activities of the creative work is set aside to give themind some time to reflect on the intended creative work. It is at this stage that the mind isrelaxed and engaged in a mediation process as it contemplates how the creative work willprogress through to its final completion (Sifonis & Ward, 2017). For example, in the event oflaunching a new product in the market, an individual will visualize, imagine andconceptualize an idea surrounding the slogan marketing activity.The third stage of Graham Wallas four stages of creativity is the illumination stagewhere the mind is enga ...


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