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Course titleStudent nameInstitution affiliation2CATEGORIES OF CONSUMER DECISION MAKING BEHAVIORDecision-making processes are always accompanied by various thought processes thathave an impact on the decisions made. While some buyers may take a few seconds to decide onwhat to purchase, other buyers take time to research and think before settling on a purchase deal.Decision-making behaviors are primarily dependent on the involvement of the clients; someproducts are highly involving while others are less involving. Based on the different types ofproducts, industrial products are always highly involving compared to the consumer products(Bhasin, 2018). There are three significant categories of decision-making behaviors that explainwhy the consumers make the decisions to purchase specific products and leave the rest.Routine decision-making processThis is the most common category of decision making; it involves the day to daypurchase of different products. In the routine decision-making process, the consumers are likelyto stick to one product over an extended period since they tend to avoid taking a lot of time indecision making. Routine decision making can be affected ...


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