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Running Head: THE SOCIETAL MARKETING CONCEPTThe Societal Marketing ConceptNameInstitutionAuthors Note1THE SOCIETAL MARKETING CONCEPT2The Societal Marketing ConceptThe societal marketing concept is a procedural promotion process in which a firm firstseeks to identify the needs and interests of the target market by understanding what consumersneed then developing an exceptional strategy to meet their demands (The Management StudyGuide, 2017). The concept is outstanding in that it is used as a means of outdoing immediatecompetitors. All the activities undertaken by the firm are tailored to the needs of the consumersand the welfare of the society (Crane, and Desmond, (2002). Therefore, the concept maintains astate of equilibrium between its profitability and the welfare of the community while stilloffering satisfying goods and services to the customers.The approach emphasizes on enhancing corporate social responsibility and considerationof human wants and needs and the societys long-term and short-term desires (Crane, andDesmond, (2002). Hence, a firm that implements the method establishes an exemplary, cordialrelationship and an admirable public image. ...


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