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Running head: EXTERNAL ANALYSIS1External AnalysisNameInstitutionEXTERNAL ANALYSIS2External AnalysisExternal analysis is the process that helps one in understanding the strengths andweakness of a company. It plays an integral part of the strategic planning as it enhances all-roundview of the organization current and future situation (Rothaermel, 2015). It also establishes theaction and direction that are required for the growth of the business. Last but not least, itidentifies external influences that favors and inhibits the prospects of the business.There are elements in which managers considers while performing the external analysis.The first thing they need to consider is strategic analysis. Through this the manager is able tounderstand the strategic position of the company. Besides, one will need to consider theenvironment around the business. It is not possible ...


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