According to Kirk (2016), The essence of “Formulating Your Brief” is to “identify the context in which your work will be undertaken and then define its aims: it is the who, what, where, when and how.” It could be formal or informal as any project you think you must make it. This phase is where you create a vision for your work.
Kirk, A. (2016). Data Visualisation: A Handbook for Data Driven Design. Thousand Oaks, CA: Sage Publications, Ltd.
Why is it so important to formulate your brief for a data presentation? Discuss some ways you would implement to formulate an effective brief. What are some advantages to your methods? What are some disadvantages?
Discussion Length (word count): At least 250 words (not including direct quotes).
References: At least two peer-reviewed, scholarly journal references.
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FORMULATING YOUR BRIEF
CONTEXTUAL THINKING ABOUT DIFFERENT SCENARIOS
This exercise involves you using imagination and logical reasoning to occupy the mindset of a visualiser facing the task of formulating a brief for different scenarios. Imagine you are given the challenge of creating a visualisation/infographic in each of the following made-up scenarios:
THE SUBJECT: Texas Department of Criminal Justice
Scenario A: A pro-capital punishment (local/national) newspaper reporting on the milestone of the 500th execution (pretend it is 2013, there have now been more than 500)
Scenario B: Analyst staff at the Texas Department of Criminal Justice reporting to senior management about aspects of their operations
Scenario C: A campaign group looking to influence the debate about the ending of capital punishment
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