Running head: EXECUTIVE SUMMARYExecutive SummaryStudents NameInstitutional Affiliation1EXECUTIVE SUMMARY2Executive SummaryOverviewSoFlon Health Services is a health care and medical social services provider in SouthFlorida. A study of the market shows an existing gap for quality home health and medical socialservices in the South Florida region. SoFlon Health Services aim to bring on board qualifiedhealth care practitioners to serve the patients.The agencys offices will be located along NW 20th Street. The location is within themost populous area of South Florida and in proximity to several hospitals including JacksonMemorial, Mercy, University of Miami Hospitals. The hospitals are strategically relevant forreferrals. SoFlon Health Services will be registered within Miami-Dade County, Florida. Thereare prospects of expanding to other counties within South Florida. All the legal requirements forthe licensure of the agency have been and the process is undeway.Competitive AdvantageSoFlon Health Services will target families and individuals in need of medical socialservices or home health care services. Usually, patients seeking these services are referred byhealth facilities, insurance companies, physicians and other professional associated with thehealth care profession. Some of the people behind the idea of SoFlon have long experience inproviding home health care services in other agencies.Presently, there are several home health care agenc ...
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