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1Running Head: HP MARKETINGHP MARKETINGNameTutorInstitutionDateHP MARKETING2Traditional marketing (SPEECH PART)Everyone has come across a newspaper or a billboard with HP products displayed on them.This method is effective as it reaches many people. Many people still read newspapers worldwide.HP has utilized newspapers and magazines in their advertisements through traditional media.Traditional marketing tends to be audience specific. Not all people read newspapers, and surelynot all people who read newspapers are businessmen. So seeing an advertisement about acommercial printer would be of less interest to a 20-year-old student who is looking to by acomputer. HP can do better by utilizing traditional media for advertisements that are audiencespecific.QuestionWhere do they excel in traditional marketing (TV, radio, print, billboards, etc)?HP has succeeded in marketing through newspapers and magazines. This is by targetingnewspaper readers who mainly are people above 20 years old. They market many types of brandsthrough newspaper. This is done to appeal to the diverse wants of people across the age set. Forexample, a 20-year-old person will look for la ...


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