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Running head: RESEARCH PROJECT ON FAST FOOD INDUSTRYResearch project on fast food industryStudents NameUniversity Affiliation1RESEARCH PROJECT ON FAST FOOD INDUSTRY2Research project on fast food industryIntroductionThe success of a business is defined by the revenue it generates relative to its competitorsin the industry. These revenues are usually determined by the volume of sales that a businessmakes in a given duration of time. Sales professionals are very crucial in a business organizationbecause they help the business in meeting its ultimate goals of selling to make profits. Theprofessionals are charged with selling the services and product offerings in an organization.Different organizations adopt different structures based on the nature and complexity ofoperations in business organizations. The sales department ensures a smooth and a flawlessinteraction with the customers when trading goods and services for money. The most outstandingsales professionals will possess and employ outstanding selling and communication skills withthe customers. The organization and structuring of the sales professions in the fast food sectorhave played a very crucial role in the success of the industry in the 21st century over thetraditional food outlets.Fast food IndustryFast foods are the most popular food outlet sector among American citizens today. Thebusiness is also profitable, and many entrepreneurs have ventured in this sector because of itspromising ...


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