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Running head: PSYCHOLOGICAL ANALYSISA Psychological Analysis of Online AdvertisementNameDate1PSYCHOLOGICAL ANALYSIS2The Art of Science and Persuasion Part 2A Psychological Analysis of online advertisementThe relevance of the psychological principle of persuasionAdvertisements play an important role in influencing the choice of customers toparticular products. Marketing is a psychological process that seeks to influence buyers to choosea particular direction (Armstrong et al., 2015). In the online advertisement, the garage hasprovided a visual picture of the services that it does. According to Cialdini (2001), it is incrediblyimportant for experts to make others aware of the presence of expertise. The garage has made thekinds of activities that they do. In the advertisement, there is a picture of a man attending to theengine of a car and that is an explanation of some of the services that the organization offers.When organizations present to the public about the services that they offer, it is possible that theymay have a psychological impact on the target market.One of the primary effects of the advert on the market is that it makes people aware of theexis ...


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