Surname 1NameProfessors nameCourseDateSocietal Marketing ConceptA societal marketing concept is a form of marketing which considers human interest bydetermining customers' needs and wants so as to deliver the desired fulfillments more effectivelythan the competitors. The concept highlights social responsibilities and advocates that, thecompany ought to develop a marketing strategy to offer value to clients in a way that promotesboth the society and wellbeing of clients, (Stead et al, p.29-43). It emphasizes continuousmarketing, and environmentally liable marketing that satisfies the current consumer needs.The societal marketing concept calls upon marketers to form ethical and socialconsiderations when planning for their marketing practices. The company can accomplish this goalby emphasizing on customer health, environment-friendly marketing, and supporting localbusiness ...
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