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Strategic Marketing Plan: Environmental Analysis Week 2

Choosea product for an environmental analysis.

Researchan environmental analysis for your selected product.

Writea 1,250- to 1,600-word paper in which you include a descriptive analysis of the following:

  • The product
  • Main features of the product
  • Major benefits received by those using the product (How is it innovative?)
  • Current branding strategies
  • A description of pricing used at distribution levels and consumer levels
  • Target market
  • Demographic or psychographic profile
  • Identification of the overall market size
  • Distribution: the plan for distribution
  • Competitors
  • A definition of
  • Competition
  • Current market share
  • Competitive marketing strategies
  • Product attributes
  • Promotion
  • Pricing
  • Services offered
  • Distribution network
  • Discussion of strengths, weaknesses, and competitive trends
  • Financial analysis
  • Overall industry sales and market shares by segment and geographical region
  • Profitability analysis including projected revenues and expenses
  • Other factors, including:
  • Trends
  • Events
  • External conditions that may affect the product launch:
  • Social
  • Cultural
  • Demographic
  • Economic
  • Technological
  • Political
  • Legal
  • Regulatory
  • Ethical factors considered Formatyour paper consistent with APA guidelines. Clickthe Assignment Files tab to submit your assignment.

Strategic Marketing Plan: Environmental Analysis Week 2 (due 10/5)

Choosea product for an environmental analysis.

Researchan environmental analysis for your selected product.

Writea 1,250- to 1,600-word paper in which you include a descriptive analysis of the following:

  • The product
  • Main features of the product
  • Major benefits received by those using the product (How is it innovative?)
  • Current branding strategies
  • A description of pricing used at distribution levels and consumer levels
  • Target market
  • Demographic or psychographic profile
  • Identification of the overall market size
  • Distribution: the plan for distribution
  • Competitors
  • A definition of
  • Competition
  • Current market share
  • Competitive marketing strategies
  • Product attributes
  • Promotion
  • Pricing
  • Services offered
  • Distribution network
  • Discussion of strengths, weaknesses, and competitive trends
  • Financial analysis
  • Overall industry sales and market shares by segment and geographical region
  • Profitability analysis including projected revenues and expenses
  • Other factors, including:
  • Trends
  • Events
  • External conditions that may affect the product launch:
  • Social
  • Cultural
  • Demographic
  • Economic
  • Technological
  • Political
  • Legal
  • Regulatory
  • Ethical factors considered Formatyour paper consistent with APA guidelines. Clickthe Assignment Files tab to submit your assignment.
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