Societal Marketing ConceptSustainable development and Corporate Social Responsibility are hallmarks of modernbusiness organizations. According to these principles, the business should endeavor to achieve itsobjective of profit maximization in a manner that takes into consideration the long-termwellbeing of the society (Juneja, n.d.). Societal marketing, therefore, requires the organization toidentify the consumers wants and the organizational needs and satisfy them effectively andefficiently while keeping the long-term interest of the society in mind. Societal marketing is anideology ...
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